Go giver

Better Relationship Podcast Episode #030

How the Go Giver Adds Value w/ Bob Burg

Show Notes: (by R. Pumphrey)

 Bob Burg has enjoyed years of international business success by living the principles discussed in his book, ‘The Go-Giver’. Bob Burg talks today with Susie Miller, The Better Relationship Coach, about the link between success, happiness, and the ability to cultivate great relationships.  He discusses what adding value can do for your business and personal relationships. Bob knows that the single greatest people skill is a highly developed and authentic interest in the other person and shows us what it means to be a Go-Giver in our own lives.  Can a subtle shift in focus really make that big of a difference in your business and your income? Absolutely! 

Bob’s Bio

  • Bob is a sought-after speaker, a business thought leader, and the author of a number of books on sales, marketing, and influence.
  • His book, The Go-Giver, co-authored with John David Mann, has sold over half a million copies and has been translated into multiple languages.
  • Bob is an advocate, supporter and defender of the free enterprise system, believing that the amount of money one makes is directly proportionate to how many people they serve.
  • Bob is also an unapologetic animal fanatic, serving on the Board of Trustees of Furry Friends Adoption and Clinic in his hometown of Jupiter, FL.


The Go-Giver’s Five Principles for Stratospheric Success

  • Bob’s book is a business parable that illustrates the benefits of shifting your focus from getting to giving.
  • The 5 Laws of Go-Giving are: Value, Compensation, Influence, Authenticity, and Receptivity
  • The Go-Giver Principles underscore the concepts of giving before receiving, and reaping what we sow.
  • These Principles can be applied across the board to improve relationships in all aspects of our life, not just business.
  • Bob says there’s nothing magical or mystical about these concepts or concepts.
  • In simple terms, it’s in our best interest to be around those who make us feel valued.

What Does It Mean to Add Value?

  • Value is not a dollar amount-it’s the relative desirability of something to the user.
  • Value is something that people will exchange money for because it makes them feel good.
  • Value comes from 5 universal elements-excellence, consistency, attention, empathy and appreciation.
  • Communicating those elements is the degree that we go above and beyond the intrinsic value that we offer.
  • You can go to any service provider with a specific skill set-it’s the extra 5 elements that make the difference in your experience.

Distinguishing the Go-Giver from the Martyr

  • Go-Giving is not about being a doormat.
  • If anything that you’re doing to bring value to others is hurting you, that is not go-giving and it is incongruent.
  • We can only be happy with ourselves when we live congruently with our values.
  • When we live against our values it costs us emotionally and sometimes physically.
  • Congruency isn’t always comfortable but it does provide inner peace.
  • When you feel better about yourself, you’re in a much better place to add and receive value in the marketplace.

The Effect of Meteoric Success on His Relationships

  • Bob is the product of a great relationship himself.
  • Bob doesn’t believe that his work has negatively impacted his personal relationships.
  • Bob has chosen to stay single and admits he’s an introvert who keeps just a few close friends.
  • Bob’s really only felt the tension of success from people outside of his close circle, those who want to be friends more with his ‘public persona’.
  • Because of his public life and the Go-Giver aspect of his work, he has had to draw boundaries.

On Mentorship

  • It’s not appropriate to ask someone you’ve not built a relationship with for 40+ years of their wisdom.
  • A better tactic is to learn everything you can before approaching them.
  • Ask politely for a small amount of time for a few specific questions. You’re communicating that you respect their time and input.
  • Thank them with a handwritten note. Make a small donation in their name. If and when you can, add value to their life.
  • In this way, they’ll see that you respect them and are not asking for something for nothing.

Bob’s Take-Away

  • During Bob’s early years in sales, he had a ‘drive-by mentor’ that told him making money was not the target. It is only the reward.
  • The target is being of value to others.
  • When you hit the target, people will naturally gravitate to you and want to be in relationship with you.
  • Those relationships will bring you success.


What’s His Superpower?

  • Bob has a very well-developed sense of empathy for others.

Where You Can Find Bob

His website:      www.burg.com

His book:             www.thegogiver.com


Susie’s website:         www.susiemiller.com

Susie’s book:             www.listenlearnlovebook.com